Privacy Policy

Last update: March 31, 2024

This policy describes how the operator of the Grands Prix Cyclistes de Québec et de Montréal, Événements GPCQM (“we” or “us“), collects, processes, uses and shares personal information and personal data about visitors to the websites we operate (the “Websites“) and people who register for events we organize (the “Events“). The use of the second person (“you“, “your“, “yours“) refers to a visitor to the Websites or a participant in an Event, as the context requires.

In this Privacy Policy, Personal Data means information about an identifiable individual.

In the event of a discrepancy between the English and French texts of this policy or in the event of a dispute, the French text shall apply.  

The contact details of the data controller under this policy are as follows:

Maxime Berthiaume
Head of Projects | Événements GPCQM
615 rue le breton
Longueuil (Québec) J4G 1R9
mberthiaume@gpcqm.ca

In summary

We collect and use personal data primarily in two ways:

  • When participants register for our Events and provide us with contact or other information about themselves, we primarily use this data to process the registration and provide our services. We also use contact information and general attendee characteristics (e.g., email address, phone number, age group) to promote our Events more effectively, including through the creation of targeted audiences, where attendees have not asked us not to do so.
  • We collect certain data about participants during the Events to operate the Events and to ensure the safety of all participants.
  • When people visit our Websites, we collect tracking information in an industry-standard manner in order to analyze traffic to our Websites and to create customized audiences for advertisements. We also use contact information from visitors who voluntarily sign up for our communications (such as our newsletters).

We only share your personal data with those who need to have access to it for the purposes described above, including certain companies that provide services to us. We ensure that your data is treated appropriately and confidentially.

If you have created an account with one of our suppliers and have given your consent to the processing of your personal data directly to that supplier as part of your registration for an Event, you should refer to the privacy practices of that supplier.

For more details, please see the policy below.

2. What are the grounds for our data processing?

  • We need to process certain personal data in order to be able to provide you with services, receive payments and fulfill our obligations to you.
  • We process certain personal data with your consent. This consent is sometimes implied where permitted by law.
  • We process personal data about users located in the European Economic Area based on our legitimate interests and those of our affiliates and partners, where such processing respects the fundamental rights of those users and their reasonable expectations of privacy. Processing based on legitimate interests never involves systematic individual tracking.

3. Processing of personal data in the context of an Event

3.1. Information collected from you

We collect personal data that you provide to us (for example, by filling out a form) through a website interface or otherwise, which may include the data described below:

Data category Purposes of use
(for more details on the use of your data, see section 3.3)
Your contact information

  • First and last name
  • Mailing address
  • Phone number
Event Registration 

Communicating with the participant

Timing and results (your name will be associated with your results,which will be made public)

Maintaining a list of participants

Personalized marketing

Your email address Communicating with the participant

Sending commercial email messages (as permitted by law)

Creating advertising audiences

Your general personal characteristics, including:

  • Age
  • Gender
  • Clothing size
Ensure the organization of the Event (category management, etc.)

Ensure security at the Events

Your age and gender will be associated with your results and made public.

Health information 

Date of birth

Emergency contact information

To ensure the safety of participants at the Events.

This information is not used for any other purpose.

3.2. Information collected automatically during the Event

We collect the following data through our suppliers when you participate in an Event.

Data category Purposes of use
(for more details on the use of your data, see section 3.3)
Timing data This data is used to provide the results of the Event and statistics on participant performance.

Your timing data will be made public and associated with your name, age and gender through our timing partner.

3.3. How do we use data about an Event?

We use the personal data that is collected in the course of organizing the Events for the purposes that are described below.

3.3.1. Communicating with you

We use the personal information you provide to us (such as your name and email address) to communicate with you about Events you have registered for.

3.3.2. Organization and operation of the Events

We use the personal information collected as part of an Event registration and during the Event to organize the Event and to provide you with the services we have agreed to provide. 

3.3.3. Commercial communications

If you consent to receive marketing communications from us, we use the personal information you provide (such as your name and email address) to send commercial communications about our company, other Events we host, our products, and promotions. We may send commercial communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@gpcqm.ca.   

3.3.4. Personalized marketing

We personalize our advertising campaigns based on certain data collected from our Events, such as your subscription to our newsletter, the Events you have attended, and your age group. This data allows us to target audiences to advertising service partners. Some targeted advertising campaigns may be conducted on behalf of our sponsors.

4. Processing of personal data collected through the Websites

4.1. Data collected on visitors to the Websites 

4.1.1. Information that comes from you

We collect information that you provide to us (for example, by filling out a form) through a Website interface or otherwise. This information may include the data described below:

Data category Purposes of use
(for more details on the use of your data, see section 4.2)
Your first and last name Communicating with you

Addressing our billing

Phone number Communicating with you
Your email address Communicating with you about your requests and for promotional purposes (only as permitted by law)

Creating advertising audiences

The content of the communications you send us Responding to your requests

4.1.2. Data collected automatically through the Websites

We collect certain information automatically during your use of the Websites. This information is recorded each time you interact with the Websites. The data collected includes certain information specific to your device and data about your interaction with the Websites, including the data described below.

Data category Purposes of use
Analysis data that may include: 

  • The operating system and language of the device;
  • The IP address from which a device accesses the Websites;
  • The country, state, city and postal/zip code where the device is located;
  • Browsing data, such as pages viewed, number of connections to the Websites, length of a session, date of connections to the Websites, products viewed, page from which access to the Websites is obtained.
Website personalization

Detection of abusive use

Creating advertising audiences

4.1.3. Data obtained through analysis tools 

When you access the Websites, we collect certain data from analytical tools such as Google Analytics. This data may include, for example, gender, age and interests. This data is not associated with you personally and is provided to us in aggregate form. You can deactivate Google Analytics on your browser by means of an add-on available at this address: https://tools.google.com/dlpage/gaoptout

4.1.4. Data from social networks

We may collect information from social networking sites or applications (Facebook, LinkedIn, X, Tiktok, YouTube, Google+, etc.) when you interact with profiles we operate on those social networking sites or applications. These sites or applications are also governed by their own policies regarding your personal data, which may be different from ours and may be applicable.

4.1.5. Monitoring technologies

We use cookies and other tracking technologies to improve the performance of the Websites, to personalize your experience on the Websites, and to serve ads to targeted audiences. You can control the storage of cookies from your browser. Unless you have provided us with information about yourself from your mobile device or computer, cookies do not allow us to identify you. Some browser cookies come from our suppliers and they may be able to associate some of the data collected through cookies with other data they have about you. The Websites allow you to control the placement of certain cookies that are not essential to the operation of the Websites.

4.2. How do we use the data obtained through the Websites?

We use personal data that is collected through the Websites for the purposes that are described below. 

4.2.1. Communicating with you

If you consent to receive marketing communications from us, we use the personal information you provide (such as your name and email address) to send marketing communications about our company, other Events we host, our products, and promotions. We may send commercial communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@gpcqm.ca.    

4.2.2. Personalization of our services and Websites 

We use the data collected when you log on to the Websites to provide you with content that is relevant to your situation or interests. For example, the home pages of the Websites may be displayed according to your language preferences and the products and services displayed may be different depending on your geographic location.

4.2.3. Maintenance and security of the Websites 

We use data gathered through the Websites and data from analytical tools to monitor user usage of the Websites generally, to prevent abusive use of the Websites, to identify problems or bugs in the Websites, and to determine what features need to be improved. We may use certain automatically collected data to ensure the security of the Websites and our computer systems, for example, to prevent misuse or to prevent or deter fraud.

4.2.4. Commercial communications

If you consent to receive commercial communications from us, we use the personal information you have provided (such as your name and email address) to send commercial communications about our company, other Events we host, our products, and promotions. We may send marketing communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@gpcqm.ca.   

4.2.5. Personalized marketing

We use the data collected through the Websites to customize our advertising campaigns based on certain data collected, such as your subscription to our newsletter, your interest in our products and services, and navigational data, such as the pages you have visited or the products you have searched for or viewed on the Websites. This data allows us to target audiences to partners who provide advertising services. Some advertising campaigns may be conducted on behalf of our sponsors. 

5. How do we store your data?

We retain the personal data collected until you request that we destroy it, or until our business no longer requires it. We do not, however, make a commitment to retain personal data collected for a specific period of time after an Event.

Personal data collected is stored electronically by our service providers on servers located in Canada.

Some data is processed by our service providers using facilities that may be located in jurisdictions other than Canada. See section 7.2 for more details.

Data generated from Google Analytics is stored on servers controlled by Google.

6. How is your data protected? 

Your personal data is hosted on servers operated by our service providers and is protected by security measures commensurate with the sensitivity of the data against unauthorized disclosure, modification and use. Your financial data is subject to security measures by our service providers that comply with the standards imposed by the payment card networks.

Our employees and suppliers are made aware of the confidentiality of personal data that is collected through the Websites and in connection with the Events and are made aware of appropriate security measures to prevent unauthorized access to personal data.

7. Who has access to your data? 

We will only share your personal data in the ways described in this policy and where we have obtained your consent. Your personal data may be shared with the categories of persons described below for the purposes that are identified.

7.1. Employees

Collected personal data is only available to our officers and employees who must access it for the purposes described in this policy.

7.2. Our service providers

We share certain personal data with service providers that enable us to provide our services more efficiently. We obtain confidentiality undertakings from these service providers with respect to the personal data provided to them and processed by them for us. In some cases, these suppliers may process data for their own purposes as described below.

Data collected in connection with the Events
Supplier Details Processing location Useful links
Amazon Web Service (AWS) AWS provides data hosting services to us.

AWS processes your data solely for the purpose of providing services to us and is committed to ensuring its confidentiality and security.

Canada https://aws.amazon.com/fr/compliance/data-privacy-faq/
We use the services of Mailchimp to manage our email marketing and promotional campaigns and to analyze the effectiveness of these campaigns.

Mailchimp uses certain data collected in accordance with its privacy policy (see section 3 on “Contact Privacy”)

United States Mailchimp Privacy Policy:

https://mailchimp.com/legal/privacy/

Cookie Notice:

https://mailchimp.com/legal/cookies/

Weezevent Weezevent offers us services to manage ticketing for Events and to manage participant information for Events. Weezevent also processes your payments.

When you proceed with a transaction via Weezevent, you accept that Weezevent treats your personal data in accordance with its own privacy policy.

TBC https://weezevent.com/fr-ca/securite/
Followmybid.com Followmybid.com is used as a silent auction management system. 

When you proceed with a transaction via Followmybid.com, you agree that Followmybid.com treats your personal data in accordance with its own privacy policy.

TBC https://www.followmybid.com/mentions-legales/
Data collected through the Websites
Supplier Details Processing location Useful links
Amazon Web Service (AWS) AWS provides data hosting services to us.

AWS processes your data solely for the purpose of providing services to us and is committed to ensuring its confidentiality and security.

Canada https://aws.amazon.com/fr/compliance/data-privacy-faq/
Google, LLC We use Google Analytics services on the Websites. We use Google’s services to analyze the use of the Websites and to customize our advertising campaigns based on the traffic to the Websites.

Google Analytics collects information about the behaviour of visitors to the Websites, including from cookies that allow Google to collect information about certain events such as the pages you visit, the length of a session or the products you view.

The data processed by Google Analytics through the Websites is used to tailor advertising campaigns on Google’s ad network based on these behaviours.

United States Google Privacy Policy:

https://policies.google.com/privacy?hl=en 

Google’s use of data from third-party sites:

www.google.com/policies/privacy/partners/

Deactivation tool: https://tools.google.com/dlpage/gaoptout 

Facebook Inc. We use a “Facebook pixel” on the Website.

The Facebook pixel allows Facebook to collect information about certain events on the Website such as the pages you visit or the products you view.

Sharing data with Facebook allows us to customize advertising campaigns on Facebook.

Data shared with Facebook is used by Facebook in accordance with its Data Use Policy.

United States Facebook Data Usage Policy:

https://www.facebook.com/policy.php 

Learn more about the Facebook pixel:

https://www.facebook.com/business/learn/facebook-ads-pixel 

Mailchimp (The Rocket Science Group LLC) We use the services of Mailchimp to manage our email marketing and promotional campaigns and to analyze the effectiveness of these campaigns.

Mailchimp uses certain data collected in accordance with its privacy policy (see section 3 on “Contact Privacy”)

United States Mailchimp Privacy Policy:

https://mailchimp.com/legal/privacy/

Cookie Notice:

https://mailchimp.com/legal/cookies/

Stackadapt  Stackadapt is a programmatic advertising platform that we use to better understand our audiences. 

Stackadapt collects the following information via a pixel. List of collected information available here.

TBC https://www.stackadapt.com/quebec-privacy-statement

7.3. Our sponsors

Some of our sponsors may benefit indirectly from the personal data we collect in the course of targeted advertising campaigns. We never share your data with our sponsors directly. We do offer some of our business partners the ability to target a personalized audience based on data we have in our possession, in a manner similar to what online advertising service providers such as Google and Facebook do.

7.4. Our legal obligations

We may also disclose personal data collected to third parties if expressly permitted or required to do so by applicable law, or if we are compelled to do so by a competent authority. We may disclose personal data in connection with legal proceedings if necessary to protect our rights or those of our users.

7.5. Transfer of our company

In the event that the sale or restructuring of all or part of our business is contemplated, we may share the personal data we collect with the persons or organizations involved before and after the transaction, regardless of whether the transaction goes through. In such a case, these persons or organizations agree to keep the personal data collected confidential and to use it only for the purpose of evaluating the feasibility or advisability of the transaction and in accordance with this policy.

8. What are your rights with respect to your personal data?

If you have created an account directly with one of our suppliers, they may process your personal data in accordance with the consent you have provided and you should contact that company directly with respect to such processing.

8.1. Accessing your data

You may also send us a written request at info@gpcqm.ca.

We will respond to your request promptly (within 30 days of receipt).

8.2. Withdrawing your consent or objection

Your browser allows you to withdraw your consent to certain processing of your personal data, including by preventing the storage of browser cookies. Other tools are available to control the data that is collected through the Websites.

If you wish to withdraw your consent to the processing of your personal data beyond what is permitted by the Websites or your browser, please notify us by writing to info@gpcqm.ca. You may also object to the processing of your personal data on the basis of our legitimate interests. It is not possible to prevent any processing of your personal data and continue to use the Websites and participate in Events. The only way to stop the processing of your personal data is to stop using the Websites and not to participate in Events.

8.3. Requesting the deletion of personal data 

You may request the deletion of the personal data we hold about you where it is not necessary for us to retain it. To make such a request, please email us at info@gpcqm.ca. We will comply with your request as soon as possible (but no later than 30 days after receipt).

If you continue to visit the Websites or participate in an Event, we will collect certain data about you again.

8.4. Lodging a Complaint 

Our company is governed by the laws and regulations applicable in Québec and Canada and is subject to the jurisdiction of the Québec and Canadian privacy authorities. 

The legislation or regulations applicable in your jurisdiction of residence may allow you to address a supervisory authority having jurisdiction. Otherwise, any complaint or claim based on this policy or our processing of your personal data should be addressed to the Québec or Canadian authorities.

8.5. Verifications

We may verify the identity of individuals seeking access to their personal data. Any information collected for this verification will not be used for any other purpose.

9. Amendments to the policy

We may amend this policy from time to time to reflect changes in our personal data management practices. In the event that a change is made, the new policy will be available on our website at gpcqm.ca/en/privacy-policy

If we have collected your contact information, we will notify you of any material changes to our privacy policy by email within a reasonable period of time before the new policy takes effect. If we process your personal data on the basis of your consent, we will not process it further on the basis of your consent.